谷歌地图让世界变成方块瓷砖，Web Mercator成为地图标准
谷歌地图2005年的Web Mercator方案——一个方形的世界，256像素2的幂次方瓷砖——成为EPSG:3857，并成为在线地图的事实标准。
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2,000 已发布案例 · 定期更新麦当劳台湾发明“功夫薯条”，拿下Spikes整合类全场大奖
麦当劳台湾携手金马动作指导打造“功夫薯条”，薯条销量上涨36%，并获Spikes Asia整合类全场大奖。
阅读案例17岁少年写cpu.land指南，逐行追踪真实Linux内核，Hacker News给出1337分
一位17岁少年写出了他希望存在的系统讲解，跟随一个真实程序走完整个Linux内核；Hacker News给出1337分
阅读案例FINO made rural banking viable by paying agents like a managed network
FINO paired biometric banking tech with salaried local agents and cash runners, so banks could reach villages without building branches.
阅读案例Yeo's stripped its green-tea label for brat summer — drops sold out in minutes
To make young Singapore care about its green tea, Yeo's deleted its own label, dressed the bottle in Charli XCX brat green, and let fans hunt it down.
阅读案例Nordeus用真实游戏功能面试取代算法谜题
为了测试经验丰富的工程师的真实技能，Nordeus用协作编码、代码审查和领域特定的系统设计取代了抽象的算法练习。
阅读案例2014年微信红包：将春节仪式变成支付爆发点
腾讯在2014年将中国新年红包数字化：向群组发钱，让应用随机分——几天内800万用户，微信支付获得了银行卡大军
阅读案例CDC and Kid Risk modeled polio's endgame, reshaping global vaccine policy
CDC and Kid Risk's models sped polio outbreak response, underpinned a 192-country vaccine switch and showed $40–50 billion in net benefits.
阅读案例福维克通过厨房演示销售1500欧元的Thermomix，而非商店或广告
约13万名顾问在顾客家中烹饪；这款高端料理机没有货架，没有电视广告——却创下销售纪录。
阅读案例Three Squirrels built a ¥10bn snack brand owning no factories — until OEM quality bit back
Founded in 2012, Three Squirrels outsourced over 90% of production and rode Tmall to ¥10bn sales — then quality scandals sent it back into factories.
阅读案例LLVM 通过发布可复用的 IR 赢得编译器之争，任何语言都能以此为后端
LLVM（伊利诺伊大学厄巴纳-香槟分校，2000 年）将编译器做成围绕统一类型 IR 的可复用库；苹果和英特尔采用后，它成为行业共享的后端。
阅读案例Whānau Ora's 30-minute roll call of real voters won the first new Māori seat in 23 years
Instead of explaining New Zealand's Māori electoral roll, Motion Sickness had Tāme Iti read the names of 500+ real voters — NZ's longest ad ever.
阅读案例EDF lit the Paris 2024 Olympic cauldron with mist and light, not fire
EDF replaced the Olympic flame with 40 LED spotlights and 200 misting nozzles, making the first 100% electric cauldron in Games history.
阅读案例德国2000年UMTS拍卖筹得505亿欧元，是预估的五倍
RegTP以12个频段拍卖3G频谱；六家竞标者通过173轮竞拍争夺三个全国牌照，创下拍卖总额最高纪录。
阅读案例Wholegreen Bakery baked the insult: an edible Cardboard Cake that sold out its myth
Tired of 'gluten-free tastes like cardboard', a Sydney bakery had its agency design a coeliac-accredited cake that looks exactly like the insult.
阅读案例Stack Overflow让创始人在培养出更出色的继任者后安然退位
Joel Spolsky将Stack Overflow的首席执行官职位交给Prashanth Chandrasekar，保留了一个轻松的董事长角色，并将继任者的改革视为成功的证明。
阅读案例Doepfer published the A-100 specs for free and Eurorack became the synth standard
Doepfer put its A-100 modular format in a cheap 3U rack and gave the complete specs away with no license — hundreds of makers piled in and Eurorack won.
阅读案例可汗学院让掌握学习免费，并证明每周11分钟就能提高数学成绩
免费课程和即时反馈练习以掌握为关卡；一项针对20万名学生的PNAS研究发现，适度使用就能提高成绩。
阅读案例Frontier Markets put rural ecommerce in the hands of village women
Frontier Markets replaced distant retail distribution with local Sahelis who could sell, explain and service durable goods inside villages.
阅读案例Flipkart let India pay cash at the doorstep, and online shopping took off
With almost no Indians holding credit cards, Flipkart handed collection to the courier: inspect first, pay cash at the door.
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