案例库 · 战略与领导 · 财务决策 · 2014-2015
这条还没译成中文，下面是英文原文。
Mexico's one-peso-per-liter soda tax cut sugary-drink buying
A 1-peso-per-liter excise on sugary drinks cut taxed-beverage purchases by 5.5% in year one and 9.7% in year two.
Government of Mexico · Mexico's beverage producers
那一手
Mexico had one of the world's highest rates of sugary-drink consumption and a rising obesity problem, and price was the few levers the state had not pulled.
From 1 January 2014 the government levied a one-peso-per-litre excise on sugar-sweetened beverages, a flat per-litre charge rather than a percentage of retail price.
Using household purchase data, researchers found purchases of taxed beverages fell 5.5% in 2014 and 9.7% in 2015, an average reduction of 7.6% across the two years.
为什么管用
- A per-unit excise scales with the sugary drink bought, so it cannot be absorbed by a price mark-up the way a percentage tax can.
- Targeting sugar-sweetened beverages leaves diet drinks and water untaxed, giving consumers a cheaper substitute.
- The tax gave producers an incentive to put less sugar in a product rather than lobby to keep the price unchanged.
- The revenue fed public-health spending, strengthening the case for keeping the levy.
可以搬走什么
A per-unit excise on the harmful ingredient shifts the relative price and pushes makers to change the product, not just the price to the consumer.
后来呢
The reduction was sustained into the second year and was largest among the poorest households, and a broader study confirmed continued declines; the design became a reference for drink taxes in other countries.
资料来源
- In Mexico, evidence of sustained consumer response two years after implementing a sugar-sweetened beverage tax
- In Mexico, evidence of sustained consumer response two years after implementing a sugar-sweetened beverage tax
发现哪里写错了？告诉我们。