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01marketing1995–2020
The Genomals took a Jockey licence to India, put underwear on the open display shelf, and turned a push commodity into the country's premium innerwear.
Leer el caso ↗02product2013-2018
Global Good rebuilt the vaccine cold box with dewar-style vacuum insulation, so an off-grid clinic could hold vaccines for 35 days on ice alone.
Leer el caso ↗03research1907–1910
Leo Baekeland applied heat and pressure to a phenol-formaldehyde reaction and made the first fully synthetic, unmeltable plastic.
Leer el caso ↗04strategy1994
Safelite paid installers per windshield with a guaranteed hourly floor and unpaid rework, raising output 44%.
Leer el caso ↗05tech1991–1999
MPEG picked three audio winners, not one. Fraunhofer made Layer 3 the real standard by giving away the player and renaming .bit to .mp3.
Leer el caso ↗06advertising2016–2018
Victoria's TAC had an artist, a trauma surgeon and a crash expert sculpt a human evolved to survive crashes — making vulnerability visible instead of saying it.
Leer el caso ↗07engineering2006–2019
While polysilicon was consensus, LONGi committed to mono and ate months of losses to industrialize diamond-wire slicing; by 2019 mono passed poly worldwide.
Leer el caso ↗08finance1993–2007
PHARMAC buys drugs for all of New Zealand; off-patent medicines go to whichever maker bids lowest for a sole-supply contract.
Leer el caso ↗09marketing2007–2009
EMI became the first major label to sell DRM-free tracks — priced 30% higher — and within two years every rival had to follow, ending music DRM.
Leer el caso ↗10product2021
Facing congestion and scenery-blind navigation, Jeju's tourism board and Cheil shipped 50 themed scenic routes that load as waypoints straight into T Map.
Leer el caso ↗11research1569–1645
Mercator's 1569 map made constant compass courses straight lines; after Wright and Bond supplied the math, it became the standard sea-chart projection.
Leer el caso ↗12strategy2014–2023
EM3's Farming-as-a-Service let smallholders rent machines, not buy them: pay-per-use services across the crop cycle reached 24,000 farmers and 200,000 acres.
Leer el caso ↗13tech1994–2022
A voluntary file at a well-known path, agreed on a mailing list in June 1994, kept crawlers polite for decades — no standards body, no enforcement.
Leer el caso ↗14advertising2023–2024
Instead of lecturing taboo-bound mothers, Whisper cast daughters as the teachers — with a homemade model of the reproductive system.
Leer el caso ↗15engineering1969–2007
From 1969, LASH mother ships gantry-lifted 385-tonne loaded barges aboard at anchorage, linking inland rivers to overseas ports without transloading the cargo.
Leer el caso ↗16finance2021–2023
UNIQA used athletes and musicians sharing mental-health struggles to destigmatize the topic; 320,000 took its test, business rose 10%, ROI 920%.
Leer el caso ↗17marketing2012
Bootstrapped startup Paydirt publicly refused to support Internet Explorer, turning a resource limit into an identity filter and free Hacker News attention
Leer el caso ↗18product1953–1955
TV was draining audiences; Fox bought a French lens that squeezed a twice-wide image onto ordinary 35mm film, so any theater could join with one projector lens.
Leer el caso ↗19research1992–2017
A 1992 law said: if you subsidize employee parking, you must offer cash instead — so solo driving fell and VMT dropped 12%.
Leer el caso ↗20strategy1979
Major US orchestras, facing few women players, hid auditioning musicians behind a screen so juries judged only the sound, boosting women's odds.
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