Subway UAE localized its menu around cafeteria nostalgia and won Effie MENA Gold
For the first time Subway UAE localized its menu — Excellence Hot Sauce and crushed chips, the staples of cafeteria culture — and Effie MENA gave it Gold.
Leer el casogenius.wikiUN ARCHIVO DE CASESTUDIES.CHAT
Buenos problemas.
Soluciones brillantes.
Ideas ingeniosas que resolvieron problemas difíciles. Descubre por qué funcionaron.
Todo el archivo, en la appLos artículos están disponibles en inglés y chino simplificado. Los títulos y textos conservan su idioma de publicación.
Casos publicados
2,000 CASOS PUBLICADOS · ACTUALIZADOS REGULARMENTEHarpic turned its toilet cleaner brand into an app that maps and rates public toilets.
Reckitt's Harpic built the Loocator app so women can find, rate and add nearby public toilets, replacing a silent daily compromise with a usable tool.
Leer el casoArikan's polar codes reached Shannon's limit and became the 5G control-channel code
A 2009 proof that channel polarization is explicit and practical let Huawei carry an academic code into the 3GPP 5G standard.
Leer el casoThe Big Issue made homeless people retailers
The Big Issue made homeless people retailers by having them buy magazines wholesale and keep the margin, turning begging into a trade.
Leer el casoMozilla built an app IDE into Firefox so beginners start with one click, not an SDK
Mozilla embedded the whole build-test-debug loop in the browser: one-click starter apps, auto-installed simulators, and a port for editors you already own.
Leer el casoIKEA rebuilt TV's most famous living rooms from its own catalog and never named the shows
IKEA UAE rebuilt the Friends, Simpsons and Stranger Things living rooms from its own shelves, tagged for mates, families and everyone, with no licence.
Leer el casoInteger programming gave Germany's basketball league its first non-mirrored schedule
A University of Göttingen optimizer matched arena availability, TV slots and team wishes, ending the BBL's reliance on mirrored schedules.
Leer el casoCambodia's Health Equity Funds paid hospitals to treat the poor — and the poor came back
User fees shut the poor out of clinics. Health Equity Funds kept the fees and bought care for the identified poor, reimbursing hospitals per verified case.
Leer el casoSaudi Tourism let Messi 'skip work' and the press ran its campaign for free
Saudi Tourism invited ambassador Messi to visit mid-season; his unsanctioned trip, PSG suspension and apology became a week of free global coverage.
Leer el casoFCB turned captions into film craft that carries emotion and tone
FCB Chicago, Chicago Hearing Society and Rakish made captions open source — color, motion and variable type let Deaf viewers feel tone and who speaks.
Leer el casoBrearley added chromium so the steel made its own shield
Harry Brearley found that enough chromium makes steel grow a self-healing oxide layer that stops it rusting.
Leer el casoIntel dropped its own HomeRF standard for Wi-Fi, and one radio won the home
Intel helped found HomeRF, then moved AnyPoint to 802.11b in 2001. One radio for office and home beat a purpose-built one; HomeRF folded in 2003.
Leer el casoKaggle turned machine-learning problems into public competitions
Organizations post a data problem and prize; thousands of data scientists compete to build the best model.
Leer el casoSHIPS made its 50th-anniversary film by hand-stitching all 499 frames in embroidery
Japanese fashion retailer SHIPS skipped CGI for its 50th anniversary and animated its story entirely with hand-embroidered frames.
Leer el casoMcLeod Health cut room-cleaning staff 20% with an integer-programming model
An optimizer at McLeod Health found 20% lower room-cleaning staffing or 30% more capacity at the same headcount.
Leer el casoPJM turned its capacity market into pay-for-performance after a 2014 polar vortex
A 2014 polar vortex took 22% of PJM's generators offline in one night. PJM rebuilt its capacity market to pay for delivered performance, not promises.
Leer el casoCarlsberg sold 'adopt a keg' so locked-down drinkers pre-fund their local bar
With Malaysia's bars shut, Carlsberg let drinkers scan home purchases into a virtual keg to redeem later at the pub — 18,000 users, 140,000 beers redeemed.
Leer el casoGaylord made loose bulk goods ride as one pallet box
The Gaylord box put a heavy corrugated bin on a standard pallet, so scrap, produce and parts could move by forklift as one unit.
Leer el casoMIT turned green-ammonia catalyst search from trial and error into property screening
MIT modeled the properties that drive ammonia catalysis, replacing trial-and-error searches through millions of alloys with targeted screening.
Leer el casoEgypt taxed harvests by measuring the Nile's flood height
Ancient Egypt set each year's tax rate off a single Nile flood-height reading taken months before harvest, avoiding self-reported yields.
Leer el caso