The solution
Traditional traffic services depended on roadside detectors or cameras—expensive to install and only where agencies could afford them. TomTom's floating car data (FCD) approach, introduced with HD Traffic in 2007, treats each connected vehicle as a moving probe.
In a 2012 paper, TomTom's Nick Cohn and Hugo Bischoff describe the pipeline: raw GPS positions with timestamps are map-matched onto the road network, then aggregated with data from mobile phones and Bluetooth. Their case-study dataset alone contained about 150 million measurements; accuracy depends on sample size and map quality.
Independent research by the Dutch government's NDW compared TomTom's floating-car travel times with fixed ANPR cameras and reference systems, concluding the FCD was accurate and highly useful for traffic management—while exposing how data from the wrong fleets or too-small samples can mislead.
What it achieved
The car is the sensor; drivers are the network
Why it worked
Probe coverage scales with users, not construction budgets
Map-matching turns noisy GPS into road-level speeds
Fusing phone signals fills gaps where GPS is sparse
Benchmarking against fixed sensors proved the data quality
What can be applied
If you cannot afford to instrument the world, instrument the users: data harvested from customers' existing devices can substitute for purpose-built infrastructure.
Aftermath
Floating car data became the industry standard for real-time traffic: TomTom's HD Traffic expanded across Europe and the US, and governments began buying probe data instead of building detectors. The same sample-based logic now underpins most navigation traffic services.
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