The solution
Small Brazilian restaurants are almost unbankable: banks either charge high rates or refuse because they cannot tell whether a neighborhood eatery will survive the month. iFood, which processes about 96 million orders a month across 340,000 partner restaurants, had the answer in its own data.
In June 2024 iFood launched iFood Pago, a digital bank for restaurants: digital accounts, payment solutions and credit lines built on transaction data rather than credit scores. CEO Bruno Henriques put it plainly — the platform knows the restaurant's real sales and customer loyalty, so an owner can be negativado and still receive credit.
The launch came with 140,000 active accounts (41% of registered restaurants) and a R$600 million credit portfolio under management, targeting R$1 billion in five years and aiming to 'double iFood's size' with the fintech.
What it achieved
Underwrite with transaction data, not credit bureaus
Why it worked
Order data reveals real revenue and loyalty
Data beats credit-bureau scores for underwriting small food businesses
The account locks restaurants into iFood's rails
Credit, payments and data form a closed loop
What can be applied
If you sit on a proprietary stream of real transactions, you can lend where banks refuse: the data replaces the credit bureau and the platform becomes the bank.
Aftermath
By fiscal 2026 iFood Pago had 166,000+ active accounts moving about R$4 billion a month, with R$1.5 billion in credit granted and roughly a quarter of iFood ecosystem revenue; one-third of iFood's R$10.1 billion net revenue now comes from non-delivery businesses.
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