The encyclopedia · Product & Design · Product decision · 2024–2026
Fnac Darty gave each appliance a QR 'passport' recording its entire repair life
A blockchain-backed product passport documents origin, repairs and recycling for every appliance, making second-hand and reconditioned goods trustworthy.
Fnac Darty
the move
Buyers of reconditioned and second-hand appliances worry about hidden faults, which depresses the refurbished market. In November 2024 Fnac Darty launched the Passeport Produit — a digital identity for each appliance, piloted on 4,000 devices used at the Paris 2024 Olympics.
A QR code on the machine opens its full record: origin, dimensions, energy consumption, manual, manufacturing and delivery history, plus every repair — date, replaced parts and technician — documented by Darty's own service teams.
Built with ecosystem and Arianee on open, interoperable blockchain technology, the passport holds no personal data and can be read by any repairer or reconditioner. Fnac Darty says more than a million devices will carry it by the end of 2026, with Beko and the Envie network interested.
The Long Lasting Passport was shortlisted in Product Innovation at Cannes Lions 2025, and it positions the group ahead of Europe's coming digital product passport rules.
why it works
- It converts repair work into verified, resellable evidence that raises used-goods value.
- An open blockchain record works across brands, repairers and reconditioners.
- It front-runs EU digital-product-passport regulation instead of reacting to it.
what transfers
Sell trust as data: a verifiable life record turns used goods from a liability into a differentiated, higher-margin asset.
what came after
Fnac Darty says over a million appliances will carry the passport by end-2026 and partners including Beko and Envie are interested; the Cannes Lions 2025 shortlist recognized the passport as a product innovation.
references
- Cannes Lions 2025: Titanium and Innovation Lions Shortlists Announced
- Fnac Darty généralise le Passeport Produit pour ses appareils électroménagers
spotted an error? The archive wants to know.