Unilever redesigned a deodorant so people with disabilities can use it.

Standard deodorant packaging assumes two hands, good grip and full sight, which leaves many people out. Degree's team set out to make the regular product usable by someone with limited movement or vision.

Degree Inclusive is a hook-bottle that can hang and be opened one-handed, with a magnetic cap that clicks shut, a wide bottom grip needing little finger movement, a larger rollerball to cover more skin per swipe, and braille and embossed labels.

It was co-created with people who are blind or have upper-limb mobility difficulties. Unilever invited 200 consumers with a range of disabilities to trial the prototype, working with the Muscular Dystrophy Association, Open Style Lab and The Lighthouse Chicago, and the feedback shaped the final product.