From 1994 Coral Springs, an affluent planned suburb in Broward County, rebuilt its city government on the Baldrige performance framework. By the early 2000s it had the familiar failure mode of any outcome-driven organization: it over-relied on customer satisfaction surveys, which told it residents were happy but not which of the city's many services was really driving the result, and its budget process was still a fight in which every department pleaded its case with whichever statistics favored it.
A city council cannot verify seventy departments at once. The traditional answer is to make department heads 'argue' for money in open budget hearings, which rewards the best presenter and the biggest lobby more than the best outcome, and to claim success by cherry-picking happy metrics.
Coral Springs folded its priorities into a small set of written Key Intended Outcomes (KIOs) and condensed them into a single weighted Composite Index: a mix of objective quality-of-life signals (crime rate, residential property values, school overcrowding) plus an overall customer-satisfaction rating. The Composite Index became the city's official report card, deliberately compared against Coral Springs' own history rather than against other cities.
One weighted Composite Index gates pay, contracts, and new spending, so the only winning move is moving the score.
A single score makes the contest unwinnable by talk, so effort shifts to moving the number.
Blending objective outcomes with one perception rating prevents gaming any single metric.
Tying pay and contracts to the index forces every request to justify a measurable outcome.
Comparing against its own history keeps the target meaningful and avoids peer-group excuses.
When departments lobby with self-selected numbers, collapse goals into one weighted score and tie incentives to it, so effort shifts from arguing to improving the measure.
Still running decades later with most services 90%+ satisfied; the first local government to win Baldrige (2007). Figures are self-reported. Coral Springs kept the framework after winning; its FY2023 budget book and a public Community Dashboard still publish the KIOs and performance indicators. The approach became a template imitated by other municipalities and is taught in public-administration courses as the canonical example of running a government on measured outcomes.
FOLLOW THE EVIDENCE
The sources
- NIST — City of Coral Springs 2007 Award Application Summary National Institute of Standards and Technology · nist.gov
- National Performance Review — Origination and History of Balanced Measures Approach (Coral Springs) National Performance Review archive, University of North Texas · govinfo.library.unt.edu