Anghami hid child-safety lessons inside nursery rhymes and won the Healthcare Lynx

Research showed that one in nine children in the region experiences bodily abuse at the hands of adults, and 86% of parents — including the most educated — don't know how to teach their children about body safety. Fear of saying too much keeps the conversation from happening at all.

The obvious move is an awareness campaign urging parents to have 'the talk' — which is exactly what they avoid. Anghami, with Leo Burnett Dubai and Publicis Groupe, instead used its own product: five short nursery-style songs created with psychologists and parents, each teaching one protective rule — my body belongs to me, your body belongs to you, we keep no secrets, yell no, good touch versus bad touch.

The rhymes are sequential, each focused on a single point, and built with the catchy melodic devices of popular children's songs to drive memorability. Initial tests with children proved effective at educating them. They were released as a playlist on Anghami, backed by films and on-ground activations.

By placing prevention inside music the region's families already play, Anghami made itself useful at the exact moment the topic was most awkward. The work won the Healthcare Grand Prix at Dubai Lynx 2024.