#180 2010 · Etsy · Software
Etsy shipped code dozens of times a day so no single release could sink the site
the problem
Big launches broke production every time
the move
Continuous deployment: tens of small production deploys a day, each trivially attributable and reversible, replacing feared release nights.
the payoff
Codified the DevOps norm; industry research (DORA) has since found the highest-performing teams deploy most often with the lowest failure rates.