In mid-1990s Senegal, traders filed separate requests with every public and private agency involved in clearance, and collecting the documents took more than four days. A meat importer needed an import declaration, an exchange permit from his bank, an insurance policy, a phytosanitary certificate from the livestock department, and a food import permit before customs would even look at his goods. The 1994 devaluation of the CFA franc by 50 percent pushed the government into a reform agenda, and trade facilitation was on it.

The Ministry of Trade created a private-sector think tank, the Association pour l'Efficacité Commerciale, in 1995, and Trade Point Senegal in 1996 to build a single window. A TPS team visited Singapore in 1996 to study the only operating single window in the world — and concluded that replicating it would fail, because Senegal's customs and agencies were far less automated and its laws required manual steps Singapore did not have. They chose a customized virtual system instead.

Consensus came first, software second. Workshops gathered traders, insurance companies, port officials, clearing agents, and customs representatives; feasible suggestions went into the design. The rollout included free training, a six-month coached pilot for high-volume users, a help desk, and a facilitation center for occasional users who could not connect directly.

ORBUS launched in 2004, operated by GIE GAINDE 2000, a company created in 2002 in which 80 percent of capital is held by a joint public-private committee and 20 percent by private computer firms. Document collection that took more than four days fell to half a day or less, and the system came to handle nearly all of Senegal's imports and exports.

One form routed everywhere; customize, don't copy

Filing once instead of sixteen times removed the real cost: traders' days lost walking between agencies, not the forms themselves.

A virtual window meant one build served the whole country, instead of duplicating offices in every region.

Routing the request to every stakeholder simultaneously made approvals parallel rather than sequential.

Real-time data let agencies monitor transactions and revenues instead of chasing paper afterward.

Deferring data standardization avoided an early impasse between traders who wanted speed and agencies defending their forms.

Adapt the mechanism, don't copy the flagship: Singapore's model assumed automation Senegal lacked. Agreeing a workflow with importers, banks, and agencies took years and mattered more than code.

Customs revenues grew from about $625 million (CFA 327 billion) in 2005 to more than $1 billion (CFA 467 billion) in 2008, even as trade volumes shifted, and centralized fee collection raised the revenues of the agencies themselves. The system connected more than 300 key players, with a second stage planned to link the port authority and transport providers. ORBUS became a standard reference for African single windows.

FOLLOW THE EVIDENCE

The sources

  1. Developing a Single Window to Facilitate Trade in Senegal documents.worldbank.org