Reliance General printed emergency records on Dahi Handi jerseys

Dahi Handi is a festive sport built around human pyramids. When participants fall, first responders may lose time collecting basic medical information before treatment can begin.

Reliance General Insurance and ^atom network did not add an app or registration desk. They redesigned the jersey so each player's critical medical details traveled with the player.

Kyoorius described EmerJersey as a sports jersey transformed into a comprehensive medical record, with blood type, allergies, insurance details and nearest hospital printed directly on the clothing.

Ads of the World records the campaign as an August 2022 Indian health and insurance execution, centered on helping medical professionals start appropriate treatment faster.

Make the uniform the medical file

A jersey survives the chaos better than a form or phone.

The intervention works before anyone unlocks a device or reaches a database.

It respects the festival instead of trying to shut the activity down.

The brand's insurance promise became a practical emergency interface.

For high-risk field activity, the fastest database is sometimes the thing already attached to the participant.

The campaign later appeared in Kyoorius Creativity for Good and in Cannes-contender coverage. The useful part is portable beyond Dahi Handi: any amateur sport or field event can put first-response data on mandatory gear.