Eatigo filled Bangkok's dead afternoons by pricing tables like off-peak seats

the problem

Tables sat empty from three to six

the move

Time-slot reservations with discounts up to 50% pegged to off-peak hours, filling tables that would expire empty at 4pm.

the payoff

Scaled across six Southeast Asian markets on the airline logic applied to tables.

filed under

Perishable capacity

was it genius?

same kind of clever

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