#288 2008 · Domino's · Food delivery
Domino's turned an invisible thirty minutes into a progress bar people loved
the problem
The wait felt longer than the pizza
the move
The Pizza Tracker: a stage-by-stage progress bar for an order that takes exactly as long as it always did.
the payoff
Became one of the brand's most-loved features and the template for every delivery and rideshare progress screen since.