案例库 · 产品与设计 · 产品决策 · 2025
这条还没译成中文，下面是英文原文。
TIM's Block Pin locks a phone the moment it leaves its owner
TIM gave Carnival-goers a wearable pin that blocks the paired phone if it moves out of range, turning a security code into an object you carry.
TIM Telecom
那一手
During Brazil's Carnival, distraction and crowds create ideal conditions for phone theft. TIM Telecom, with BETC Havas, wanted to address this with a product that did not rely on the user remembering to act.
The Block Pin is a wearable device paired to a phone. When the phone moves out of range of the pin, it locks automatically, so a stolen or dropped handset is not usable by whoever picked it up.
TIM distributed the pins for free at the two biggest Carnival celebrations in Brazil, so the product reached people at the moment and place where the risk is highest.
Because the safeguard lives in an object the user carries rather than a setting, it works even in the split second of a snatch.
为什么管用
- Carnival crowds and distraction make phones easy to steal in a moment.
- A wearable pin locks the phone automatically when it moves out of range.
- A physical object is always carried, unlike a security setting the user may forget.
- Giving it away free at the highest-risk events puts the protection where the problem is.
可以搬走什么
Move a security setting from a screen the user ignores to a physical object they always carry, and make the safeguard automatic instead of optional.
后来呢
Within two days the launch drew 68.5 million impressions and 96% positive sentiment on social media, and the engagement gains prompted TIM to expand free distribution across Brazil's Carnival locations. The campaign was recognised at the One Show.
资料来源
发现哪里写错了？告诉我们。