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案例库 · 产品与设计 · 产品决策 · 2023–2025

这条还没译成中文,下面是英文原文。

OUI turns a smartphone clip into an eye doctor for remote clinics

OUI's Smart Eye Camera mounts on an iPhone to give slit-lamp-level diagnosis at a tenth of the cost, running 170,000 exams across 60 countries.

OUI Inc. · TBWA Hakuhodo

那一手

Eye disease is often treatable, but in large parts of the world there is simply no ophthalmologist within reach. OUI, a Japanese medical startup founded by doctors from Keio University, framed the problem not as a shortage of clinics but as a question of who could diagnose. Its answer was to ask what if the people in those regions could become eye doctors themselves.

The result is the Smart Eye Camera, a compact attachment that clips onto a smartphone and uses the phone's own camera and LED lamp to examine the eye. It provides diagnostic performance close to a traditional slit-lamp microscope at roughly a tenth of the price, and it is light and portable enough to carry in a pocket.

Because the interface is simple, a community health worker with no ophthalmology training can run an exam and detect conditions such as cataracts or diabetic retinopathy early. The device converts the phones already present into a distributed diagnostic network, so the bottleneck moves from equipment cost to training and reach.

为什么管用

  • A smartphone already exists in nearly every clinic, so the only new cost is the small add-on.
  • At a tenth of the microscope's price, it is affordable to places that could never buy one.
  • It shifts the diagnostic skill to whoever is present rather than to a scarce specialist.
  • Portability lets the device travel to rural areas instead of the patient travelling to it.
值了多少Make every clinician a specialist聪明

可以搬走什么

When a specialist is scarcer than a device, the move is not to ship more of the expensive device but to change who can use it - put the diagnostic power in the hands of the people already in the room.

后来呢

By December 2025 the Smart Eye Camera had been introduced in roughly 60 countries and regions and supported more than 170,000 eye examinations. It won multiple honours including a Graphite Pencil at the D&AD Awards 2026 in Product Design, and OUI ten awards at MAD STARS 2025. The device is now a reference point for low-cost diagnostic technology in global health.

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