案例库 · 工程与运营 · 技术决策 · 2024–2025
这条还没译成中文，下面是英文原文。
Nestlé made cheese wrap itself in a bioplastic from its whey
Nestlé and Ogilvy Colombia made a packaging bioplastic from cheese whey, so the byproduct of making cheese replaces its plastic wrapper.
Nestlé
那一手
Plastic packaging on cheese is discarded as soon as the product is opened, yet making it consumes new plastic. Nestlé Central America set out to remove that wrapper from its ¡Qué Rico! cheeses sold in Panama.
With Ogilvy Colombia it developed Self-Packing Cheese: a bioplastic made from lactosuero, the whey left over from making cheese. Because it comes from the same production process, the material is a byproduct turned into packaging rather than new plastic.
The packaging is designed to biodegrade completely in about 300 days. Nestlé planned to produce 5,500 tons of ¡Qué Rico! cheese in Panama and to replace both primary and secondary packaging with the whey-based material.
The idea reframes packaging from an input to a recycled output of the product itself, which is the essence of a circular model.
为什么管用
- Cheese production already generates whey, so the raw material costs nothing new.
- Making the wrapper from a byproduct removes the need to buy plastic resins.
- Whey-based packaging biodegrades fully in about 300 days rather than persisting.
- The product and its packaging now come from the same process, closing the loop.
可以搬走什么
Use a production byproduct to solve a production problem; packaging made from the product's own waste closes the loop and removes plastic entirely.
后来呢
The prototype was tested as a substitute for the primary and secondary packaging of Nestlé ¡Qué Rico! cheese in Panama, with the aim of rolling it out across the range. It was shortlisted in the Innovation category at Cannes Lions 2025 and was widely covered in the packaging trade press.
资料来源
- Packaging innovations: Nestlé 'self-packing' cheese
- Colombia toma la delantera latina en Cannes Lions 2025
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