案例库 · 战略与领导 · 运营决策 · 2014-2025
这条还没译成中文，下面是英文原文。
India's UJALA cut LED prices 88% with one bulk e-reverse auction
India's UJALA scheme aggregated LED demand and ran reverse auctions, dropping bulb prices 88% and spreading 400 crore LEDs.
Energy Efficiency Services Limited (EESL) · India's Ministry of Power
那一手
In 2014 Indian LED bulbs sold for about Rs 310 each, out of reach for households that still paid for power-hungry incandescent or CFL lamps.
The state energy-services company EESL aggregated demand across states and ran a single e-reverse auction for millions of bulbs, forcing manufacturers to compete on price in real time.
Procurement prices fell about 88%, from roughly Rs 310 in February 2014 to Rs 38 in August 2016, and retail prices dropped to about Rs 65, making LEDs cheaper than the bulbs they replaced.
为什么管用
- One national buyer held genuine leverage instead of thousands of fragmented buyers.
- A live reverse auction revealed the true manufacturing cost instead of a fixed tender price.
- Selling LEDs at the auction price made the efficient bulb cheaper than the inefficient one.
- Energy savings from the bulbs repaid the program, so it did not need a permanent subsidy.
可以搬走什么
When the buyer pools national demand into a single live auction, it can set a price that no household could get alone.
后来呢
By October 2016 about 17.9 crore LED bulbs had been distributed, avoiding 4,656 MW of capacity and saving 23.25 billion kWh a year; by 2025 the scheme had helped sell over 407 crore bulbs and saved roughly Rs 19,153 crore annually.
资料来源
- 17.90 Crore LED bulbs distributed across the Country: Piyush Goyal
- UJALA scheme completes 10 years, saves Rs 19,153 crore annually
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