案例库 · 产品与设计 · 产品决策 · 2015-2018
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Whistler Blackcomb's route maths lifted Mega Day finishers 67%
Only 313 of 2M skiers had ridden all 24 lifts in a day; an optimised route made it achievable, and completions jumped 67%.
Whistler Blackcomb
那一手
Whistler Blackcomb's Mega Day challenge asks skiers to ride all 24 lifts in a single day. Of the more than two million people who ski there annually, only 313 completed it in the 14 months after the resort introduced RFID tracking, about 0.1%.
The real difficulty was route choice: lift opening and closing times vary, and a route that works for an expert is impossible for a slower skier. Using RFID data, researchers estimated ski times between lifts by ability and solved a combined integer-programming and heuristic model to find minimum-time routes.
The results showed the badge is achievable by the top quartile of skiers, with a concrete benchmark: anyone who can ski a common run in 12 minutes or less can do it. In the three months after the recommended route was communicated, the completion rate rose by two-thirds, 67%, over the previous seven months.
为什么管用
- Data turned folklore, that it's impossible, into a measurable benchmark.
- A route for the realistic skill threshold expanded the eligible audience.
- Publishing the benchmark gave skiers a training target.
- The badge went from myth to a shareable achievement.
可以搬走什么
A challenge nobody can finish is a myth, not a goal. Measuring the actual difficulty and publishing a concrete route turned an impossible-sounding badge into a marketing event skiers could plan for.
后来呢
The resort kept the Mega Day program, and the case became a celebrated Interfaces (2018) example of operations research in leisure and marketing.
资料来源
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